Branding: goodie mr2shoes

The Brief: A new skate boarding brand cutting into the world of skate boarding with plans to eventually expand into extreme boarding sport across the range. The idea was to create a logo that spoke about the brand and about the hidden magic in skateboarding by just looking at it as well to create promotional items such as T-shirts, wallpapers for desktops as well as mobiles. A billboard in areas where boarders have rebellious fun was the place to advertise and promote the brand, with a unique skate board of its own. The idea/concept of the slogan "On Another Level" is that boarders are never phased by gravity or limited by it, so the skater boarder on each piece or the brand role out is on a different level of the slogan just reiterating the concept of constantly being on the move and never being ground unless you get a face planted.